Disciplinary science has a rather short-term memory (see the reference section of peer review articles) while science publishing is relying on the long-term version, especially if it is the journal Nature, published first in 1869.
Now they launched an innovative new site dedicated solely to the history of the journal, full with multimedia snippets and short stories. Source: Nascent
As Reb Tevye says: How do we keep our balance? That I can tell you in one word: Tradition.