Whatbox, Upper Lost Side, Stem Cell Connect-icut (weekend back links)

starbucks feeling at borders, CambridgeLinks I enjoyed recently all from mainstream media:

San Fransisco Chronicle: THE LOST TAPES Conversations tape-recorded in the early years with Google’s founders illuminate how their actions forged the growth of a Silicon Valley giant via Philipp Lenssen’s blog.

New York Magazine: The Death of (the Idea of) the Upper East Side by Jay McInerney via random choice at Borders‘ Starbucks in Cambridge (see Photo Booth picture), while drinking a Venti Gingerbread Latte.

The New York Times: Connecticut Takes a Lead in Stem-Cell Research Aid via gmail from Anna.

Quotes from the articles:

San Fransisco Chronicle: Question: What other names were considered? Sergey Brin: I think the previous contender to that was called the “Whatbox,” which would have been OK. But then we decided that “Whatbox” sounded like “Wetbox,” which sounded like some kind of a porn site or something, and we decided to stay away from that. Actually the old version of the system was called Backrub. That was because our technology had to do with looking at the link structure of the Web and looking at the backlinks — which pages link to what pages. So Backrub was sort of an immature technology and we turned the idea of looking at backlinks into a search engine. Continue reading