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	<title>Pimm - Partial immortalization &#187; 23andMe</title>
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	<description>A Biotech Geek (micro)Blogger's adventures through science, technology and the web...</description>
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		<title>Pimm - Partial immortalization &#187; 23andMe</title>
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		<title>Visualize 23andMe haplogroup defining SNPs with Mitowheel!</title>
		<link>http://pimm.wordpress.com/2009/04/07/visualize-23andme-haplogroup-defining-snps-with-mitowheel/</link>
		<comments>http://pimm.wordpress.com/2009/04/07/visualize-23andme-haplogroup-defining-snps-with-mitowheel/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 16:40:18 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
		<category><![CDATA[genetics]]></category>
		<category><![CDATA[genomics]]></category>
		<category><![CDATA[mitoWheel]]></category>
		<category><![CDATA[mitochondria]]></category>
		<category><![CDATA[personalized genetics]]></category>
		<category><![CDATA[personalized genomics]]></category>

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		<description><![CDATA[Last Friday 23andMe came up with Haplogroup Tree Mutation Mapper which is the first experimental feature that can be instantly tested by biogeek customers (a large portion of  the company&#8217;s customer base) in its freshly launched technology sandbox 23andMe Labs that is much like Google Labs.
Haplogroup Tree Mutation Mapper &#8220;shows you which particular mutations in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=2410&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a href="http://pimm.files.wordpress.com/2009/04/23andmemapper.png"><img class="alignleft size-medium wp-image-2425" title="23andmemapper" src="http://pimm.files.wordpress.com/2009/04/23andmemapper.png?w=228&#038;h=300" alt="23andmemapper" width="228" height="300" /></a>Last Friday 23andMe <a href="http://spittoon.23andme.com/2009/04/02/23andme-labs-kicks-off-with-haplogroup-tree-mutation-mapper/">came up</a> with <a href="https://www.23andme.com/you/labs/haplogroup_tree_mut_mapper">Haplogroup Tree Mutation Mapper</a> which is the first experimental feature that can be instantly tested by biogeek customers (a large portion of  the company&#8217;s customer base) in its freshly launched technology sandbox <a href="https://www.23andme.com/you/labs">23andMe Labs</a> that is much like <a href="http://labs.google.com/">Google Labs</a>.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Haplogroup Tree Mutation Mapper <em>&#8220;shows you which particular mutations in a person&#8217;s mitochondrial DNA (maternal ancestry) or Y chromosome (paternal ancestry) were used to determine their haplogroup assignment.&#8221;</em></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Basically you are picking the Y chromosome or type the name of a maternal mitochondrial haplogroup (like T) into the search box and as a result you get a list back with the position and id-s of the defining mutations. With that information you can play different genetic genealogy games if you like.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">But playing with a pure textual list of SNPs doesn&#8217;t sound too fascinating and the tool is not really a &#8220;Mapper&#8221; as there&#8217;s no visualization included. Wouldn&#8217;t it be nice if you can visualize all those h</span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">aplogroup defining SNP positions at once and get extra biological information on them right away? Well, you cannot do that within the 23andMe website but you can do that with <a href="http://mitowheel.org/mitowheel.html">Mitowheel</a> which is a graphical representation of the circular human mitochondrial genome (Disclaimer: I am part of developer team, see <a href="http://pimm.wordpress.com/2008/01/24/mitowheel-10-a-graphical-app-to-tinker-with-the-human-mitochondrial-dna/">post</a> and the <a href="http://mitowheel.wordpress.com">Mitowheel blog</a>).</p>
<p></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">For instance the SNPs on the left are parts of the T haplogroup defining mutations used by 23andMe. The rCRS is the <a href="http://www.mitomap.org/mitoseq.html">revised Cambridge Reference Sequence</a>, the rs&lt;numbers&gt; are the reference cluster IDs of SNPs. rCRS is a reconstruction of a single European individual’s mtDNA, the source was an unnamed placenta without further identity and it contains several rare alleles. I&#8217;ve also heard rumors that some blurry nucleotides were replaced by cow DNA. The rCRS nevertheless provides a uniform nucleotide numbering scheme (0-16569) even if the 3106 position is a phantom position (like chief evangelist) as there was an incorrect duplication of 3107C in the original sequence. So if you check the rCRS positions on the list, the one you should use in Mitowheel is +1 position away that you can see </span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">in parentheses </span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">if you click on the individual SNP rsids within the 23andMe site.</p>
<p></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">So here are all the positions 23andMe is using for T haplotyping and you can type them into the Mitowheel search box: 10463, 13368, 14905, 15607, 15928, 188, 4917, 709, 8697 and step through all of them by clicking the arrow in the search box and get a lot of extra information by checking the info popup box.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">As a 23andMe customer you can instantly look for functional information on your particular SNPs with Mitowheel by adding the nucleotide letters of your specific mutation to the positions like in 8697A, so the following is the result of the search for all of my T defining SNPs: 10463C, 13368A, 14905A, 15607G, 15928A, 1888A, 4917G, 709A, 8697A</p>
<p><a href="http://pimm.files.wordpress.com/2009/04/23andmethaplogroupattilasnps1.png"><img class="aligncenter size-full wp-image-2442" title="23andmethaplogroupattilasnps1" src="http://pimm.files.wordpress.com/2009/04/23andmethaplogroupattilasnps1.png?w=446&#038;h=382" alt="23andmethaplogroupattilasnps1" width="446" height="382" /></a></span></p>
<p style="text-align:center;"><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"></p>
<p></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">As Mitowheel incorporates data on fully sequenced human mitochondrial genomes that have been deposited in the <a href="http://www.ncbi.nlm.nih.gov/Genbank/index.html" target="_blank">GenBank</a> database</span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"> the allele frequencies of 23andMe customers can be checked at those positions and groups can be created based on Gábor Zsurka&#8217;s, Mitowheel founder, <a href="http://mitowheel.wordpress.com/2008/03/09/mitowheel-12-humankind-in-the-wheel">post</a>.<span id="more-2410"></span> Each little gray bar above or below a nucleotide letter represents the number of individuals who carry a SNP at the given position as compared to the revised Cambridge reference sequence.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">The group creating search looks like the following in case of my T defining SNPs (a plus sign is added to the search items above):</span></p>
<p>+10463C, +13368A, +14905A, +15607G, +15928A, +1888A, +4917G, +709A, +8697A
</p>
<p style="text-align:center;"><a href="http://pimm.files.wordpress.com/2009/04/mitowheel23andmetgroups.png"><img class="aligncenter size-full wp-image-2446" title="mitowheel23andmetgroups" src="http://pimm.files.wordpress.com/2009/04/mitowheel23andmetgroups.png?w=446&#038;h=383" alt="mitowheel23andmetgroups" width="446" height="383" /></a></p>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">attilachordash</media:title>
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		<title>The Decision Tree: Thomas Goetz&#8217;s upcoming book on predictive/personalized medicine</title>
		<link>http://pimm.wordpress.com/2008/12/15/the-decision-tree-thomas-goetzs-upcoming-book-on-predictivepersonalized-medicine/</link>
		<comments>http://pimm.wordpress.com/2008/12/15/the-decision-tree-thomas-goetzs-upcoming-book-on-predictivepersonalized-medicine/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 11:55:41 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
		<category><![CDATA[Wired]]></category>
		<category><![CDATA[biotechnology]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[personalized genetics]]></category>
		<category><![CDATA[personalized genomics]]></category>
		<category><![CDATA[personalized medicine]]></category>

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		<description><![CDATA[In the past months Thomas Goetz begun writing a book on the radical changes already ongoing but mostly upcoming in healthcare due to affordable new technologies and quantitative approaches in personalized genomics and medicine.
The book is to be called The Decision Tree (explanation below) accompanied by a new website. Thomas is the perfect man for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=2328&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">In the past months Thomas Goetz <a href="http://thedecisiontree.com/blog/?p=278">begun writing a book</a> on the radical changes already ongoing but mostly upcoming in healthcare due to affordable new technologies and quantitative approaches in personalized genomics and medicine.</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">The book is to be called <em>The Decision Tree</em> (explanation below) accompanied by a <a href="http://thedecisiontree.com">new website</a>. Thomas is the perfect man for this job, he is the deputy editor of Wired magazine (=he is well </span><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">informed</span><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;"> and </span><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">connected</span><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">), a good journalist who took his job (writing on science, health and medicine) so seriously that he went back to school to get a degree in Public Health. Back in the days his very <a href="http://www.wired.com/medtech/genetics/magazine/15-12/ff_genomics">early coverage</a> on 23andMe (actually published before the <a href="http://pimm.wordpress.com/2008/11/06/whos-first-happy-first-birthday-commercial-personal-genomics/">official launch</a> of the service) was actually the only serious insight on 23andMe.</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">With this book Thomas will have a chance to become the Chris Anderson or Malcolm Gladwell of personalized medicine and public health.<br />
</span></p>
<blockquote><p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">&#8220;The premise is that we are at a new phase of health and medical care, where more decisions are being made by individuals on their own behalf, rather than by physicians, and that, furthermore, these decisions are being informed by new tools based on statistics, data, and predictions. This is a good thing &#8211; it will let us, the general public, live better, happier, and even longer lives. But it will require us to be stewards of our health in ways we may not be prepared for. We will act on the basis of risk factors and predictive scores, rather than on conventional wisdom and doctors recommendations. We will act in collaboration with others, drawing on collective experience with health and disease, rather than in the isolation and ignorance that can come with “privacy” concerns. And we will act early, well before symptoms appear, opting to tap the science of genomics and proteomics in order to mitigate our risks down the road.</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">Together, these tools will create a new opportunity and a new responsibility for people to act &#8211; <strong>to make health decisions well before they become patients</strong>. This can be characterized as a decision tree, a series of informed choices we will make to minimize uncertainty and optimize our outcomes. Indeed, we will use decision trees to navigate most of our health decisions, sometimes in overt ways &#8211; new decision support tools will both inform us and guide us, and they’ll be steeped in statistics, prediction, and the power of collective experience.&#8221;</span></p></blockquote>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">attilachordash</media:title>
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		<title>How to predict the future via Twitter: Kids&#8217;n&#039;Kits or 23andMe&#8217;s Holiday Family Pack!</title>
		<link>http://pimm.wordpress.com/2008/12/08/how-to-predict-the-future-via-twitter-kidsnkits-or-23andmes-holiday-family-pack/</link>
		<comments>http://pimm.wordpress.com/2008/12/08/how-to-predict-the-future-via-twitter-kidsnkits-or-23andmes-holiday-family-pack/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 23:22:19 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[personalized genetics]]></category>
		<category><![CDATA[personalized genomics]]></category>
		<category><![CDATA[personal genomics]]></category>

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		<description><![CDATA[After the first Twitter prediction here is my second one back from September, realized today:

and here we go&#8230;.Happy Holidays Grandma you&#8217;got a 2fold risk for psoriasis but don&#8217;t worry too much about the Alcohol Flush Reaction and your caffeine consumption!


Actually I tried to convince Anna and my mom, also other relatives to enter the field [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=2309&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">After the first Twitter <a href="http://pimm.wordpress.com/2008/04/21/how-to-predict-the-future-via-twitter-google-invests-in-navigenics/">prediction</a> here is my second one back from September, <a href="http://www.prweb.com/releases/23andMe/MultiPackDiscount/prweb1714414.htm">realized today</a>:</span></p>
<p style="text-align:center;"><a href="http://twitter.com/attilacsordas/statuses/914858304"><img class="aligncenter size-full wp-image-2310" title="23andmeholidaypacktweet" src="http://pimm.files.wordpress.com/2008/12/23andmeholidaypacktweet.png?w=444&#038;h=219" alt="23andmeholidaypacktweet" width="444" height="219" /></a></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">and here we go&#8230;.</span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Happy Holidays Grandma you&#8217;got a 2fold risk for psoriasis but don&#8217;t worry too much about the Alcohol Flush Reaction</span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"> and your caffeine consumption!<br />
</span></p>
<p style="text-align:center;"><a href="https://www.23andme.com/store/"><img class="aligncenter size-full wp-image-2311" title="23andmeholidayfamilypack" src="http://pimm.files.wordpress.com/2008/12/23andmeholidayfamilypack.png?w=531&#038;h=279" alt="23andmeholidayfamilypack" width="531" height="279" /></a></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Actually I tried to convince <span id="more-2309"></span>Anna and my mom, also other relatives to enter the field of personal genomics and give me 2 mls of spits&#8230;so 3 kits would cost me circa 1000 bucks plus 3x$70 Fedex damage (no combined Fedex package for 3 kits?)&#8230;and how many dollars do I have? Oh, I think that&#8217;s private and hope Anna won&#8217;t read this post too.<br />
</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">But who will genotype Santa? And what about the singles? By the way, Christmas, here&#8217;s my video for you:</span></p>
<p style="text-align:center;"><span style="text-align:center; display: block;"><a href="http://pimm.wordpress.com/2008/12/08/how-to-predict-the-future-via-twitter-kidsnkits-or-23andmes-holiday-family-pack/"><img src="http://img.youtube.com/vi/33eL1hG5IeU/2.jpg" alt="" /></a></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Tip: <a href="http://scienceblogs.com/geneticfuture/2008/12/23andme_offers_family_discount.php">Genetic Future</a></span></p>
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		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">attilachordash</media:title>
		</media:content>

		<media:content url="http://pimm.files.wordpress.com/2008/12/23andmeholidaypacktweet.png" medium="image">
			<media:title type="html">23andmeholidaypacktweet</media:title>
		</media:content>

		<media:content url="http://pimm.files.wordpress.com/2008/12/23andmeholidayfamilypack.png" medium="image">
			<media:title type="html">23andmeholidayfamilypack</media:title>
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		<item>
		<title>Make it really simple: animated human prehistory for 23andMe users</title>
		<link>http://pimm.wordpress.com/2008/11/07/make-it-really-simple-animated-human-prehistory-for-23andme-users/</link>
		<comments>http://pimm.wordpress.com/2008/11/07/make-it-really-simple-animated-human-prehistory-for-23andme-users/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 15:40:55 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://pimm.wordpress.com/?p=2271</guid>
		<description><![CDATA[New 23andMe website animation on human prehistory made by Ariana Killoran. Ariana created all the Genetics 101 films for 23andMe and the narrator was her pa. With these films the company clearly sets a new standard in popular scientific animations and videos.

Homo Erectus:

Neanderthal:

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=2271&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">New 23andMe website <a href="https://www.23andme.com/gen101/prehistory/prologue/">animation</a> on human prehistory made by <a href="http://arianakilloran.typepad.com/ariana_killoran/2008/11/new-film-for-23.html">Ariana Killoran</a>. Ariana created <a href="http://arianakilloran.typepad.com/ariana_killoran/2008/10/genetics-101-fi.html">all the Genetics 101 films</a> for 23andMe and the narrator was her pa. With these films the company clearly sets a new standard in popular scientific animations and videos.<br />
</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">Homo Erectus:</span></p>
<p><a href="https://www.23andme.com/gen101/prehistory/prologue/"><img class="aligncenter size-medium wp-image-2272" title="23andmehomoerectus" src="http://pimm.files.wordpress.com/2008/11/23andmehomoerectus.png?w=300&#038;h=224" alt="23andmehomoerectus" width="300" height="224" /></a></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">Neanderthal:</span></p>
<p><a href="https://www.23andme.com/gen101/prehistory/prologue/"><img class="aligncenter size-medium wp-image-2273" title="23andmeneanderthal" src="http://pimm.files.wordpress.com/2008/11/23andmeneanderthal.png?w=300&#038;h=225" alt="23andmeneanderthal" width="300" height="225" /></a></p>
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		<media:content url="" medium="image">
			<media:title type="html">attilachordash</media:title>
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		<media:content url="http://pimm.files.wordpress.com/2008/11/23andmehomoerectus.png?w=300" medium="image">
			<media:title type="html">23andmehomoerectus</media:title>
		</media:content>

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		<title>Who&#8217;s first? Happy First Birthday, commercial personal genomics!</title>
		<link>http://pimm.wordpress.com/2008/11/06/whos-first-happy-first-birthday-commercial-personal-genomics/</link>
		<comments>http://pimm.wordpress.com/2008/11/06/whos-first-happy-first-birthday-commercial-personal-genomics/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 12:04:48 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[biotechnology]]></category>
		<category><![CDATA[deCODE]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[personalized genetics]]></category>
		<category><![CDATA[personalized genomics]]></category>
		<category><![CDATA[science marketing]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://pimm.wordpress.com/?p=2210</guid>
		<description><![CDATA[What do you think, which company launched the first commercial and comprehensive personal genome service (based on a genome-wide SNP scan) on the market and exactly when? 
We have 2 candidates here in the ring deCODE Genetics (founded in 1996, Iceland) and 23andMe (founded in 2006, USA), the Amundsen and Scott of personal genomics. (please [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=2210&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;"><a href="http://emints4.purdy.k12.mo.us/westward.htm"><img class="alignleft size-medium wp-image-2234" title="pioneers" src="http://pimm.files.wordpress.com/2008/11/pioneers.jpg?w=255&#038;h=300" alt="pioneers" width="255" height="300" /></a>What do you think, which company launched the first commercial and comprehensive personal genome service (based on a genome-wide SNP scan) on the market and exactly when? </span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">We have 2 candidates here in the ring <a href="http://www.decode.com/">deCODE Genetics</a> (founded in 1996, Iceland) and <a href="https://www.23andme.com">23andMe</a> (founded in 2006, USA), the <a href="http://en.wikipedia.org/wiki/Roald_Amundsen">Amundsen</a> <a href="http://www.alibris.com/booksearch.detail?invid=9669961408&amp;browse=1&amp;qwork=3760775&amp;qsort=&amp;page=1">and</a> <a href="http://en.wikipedia.org/wiki/Robert_Falcon_Scott">Scott</a> of personal genomics. (please don&#8217;t take the analogy too seriously) </span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">The when is important from a historical point of view because that day will be considered as the birthday of this infant industry. The birth month and year is November 2007 for sure. That means we are just approaching the 1 year anniversary of the commercial personal genetics/genomics industry and this sounds like a good timing to think about the achievements so far and the future ahead.</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">But let&#8217;s figure out the exact date </span><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">first</span><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;"> and here I think we should consider the day on which a personal genome service was launched for the first time directly available to costumers and when the first public orders were taken. </span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">Using this measure it seems that the historically first personal genome service<span id="more-2210"></span> <a title="deCODE genetics launches deCODEme" href="http://www.decode.com/News/2007_11_16.php" target="_blank">deCODEme was actually launched by deCODE Genetics on Friday, November 16, 2007</a>. The official launch of 23andMe&#8217;s service was <a href="https://www.23andme.com/about/press/20071119/">on Monday, November 19</a> although the first public orders could have taken even on <a href="http://blogs.zdnet.com/Google/?p=813">Saturday</a>, November 17. The media coverage of 23andMe was far more intense than of deCODE, including early service testing professional journalists by <a href="http://www.wired.com/medtech/genetics/magazine/15-12/ff_genomics?currentPage=1">Wired</a> and the <a href="http://www.nytimes.com/2007/11/17/us/17dna.html?pagewanted=1&amp;_r=1">New York Times</a>. Likewise the blog coverage including me amongst others.<br />
</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">Over at the <a href="http://decodeyou.com/">deCODE blog</a> there was a <a href="http://decodeyou.com/2008/11/retail-dna-test-time-magazine-best-inventions-of-2008/">bitter post</a> apropos of<span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;"> the TIME Magazine <a href="http://pimm.wordpress.com/2008/10/30/golden-day-for-23andme-times-2008-invention-of-the-year/">announcement</a> last week that the Personal Genome Service™ from <a title="23andME" href="https://www.23andme.com/" target="_blank">23andMe</a>, Inc. has been named 2008’s Invention of the Year. In the post the company name 23andMe was not even mentioned 1 time:</span></span></p>
<blockquote><p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">deCODE staffers were buzzing about Time magazine’s announcement this week of its best invention of 2008: the retail DNA test. As the creators of <a title="deCODEme a retail DNA test" href="http://www.decodeme.com/" target="_blank">deCODEme</a>, the first personal genome scan on the market, deCODE staff members were not about to quibble about the date (<a title="deCODE genetics launches deCODEme" href="http://www.decode.com/News/2007_11_16.php" target="_blank">deCODEme was actually launched on November 16, 2007</a>).<br />
</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;"> Indeed, the value of deCODE’s capabilities and service is perhaps best demonstrated by the launch of web portals offering similar services based largely upon deCODE’s <a title="deCODE genetics discoveries" href="http://decodeyou.com/2008/07/exciting-new-evidince-of-genetic-link-to-schizophrenia-from-decode/">discoveries</a>, and <a title="TIME magazine Invention of the Year" href="http://www.time.com/time/specials/packages/article/0,28804,1852747_1854493,00.html" target="_blank">Time</a>’s article underscored the potential of this new field by devoting considerable attention to the high-powered tech luminaries who have come chasing deCODEme’s tail.</span></p></blockquote>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">The truth is that both companies are real pioneers in this very competitive landscape and that is something beyond doubt.<br />
</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;"><strong>Happy First Birthday large-scale, low cost commercial personal genomics!</strong> (</span><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">Perhaps the timing of Nature&#8217;s recent <a href="http://pimm.wordpress.com/2008/11/05/nature-personal-genomics-very-special/">Persona</a><a href="http://pimm.wordpress.com/2008/11/05/nature-personal-genomics-very-special/">l </a><a href="http://www.nature.com/nature/focus/personalgenomes/">Genomics Specia</a>l is not just a coincidence.)</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">Here&#8217;s my gift video:</span></p>
<p style="text-align:center;"><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;"><span style="text-align:center; display: block;"><a href="http://pimm.wordpress.com/2008/11/06/whos-first-happy-first-birthday-commercial-personal-genomics/"><img src="http://img.youtube.com/vi/ciG-Xs7mBwU/2.jpg" alt="" /></a></span><br />
</span></p>
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		<media:content url="" medium="image">
			<media:title type="html">attilachordash</media:title>
		</media:content>

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		<title>Nature Personal Genomics Very Special</title>
		<link>http://pimm.wordpress.com/2008/11/05/nature-personal-genomics-very-special/</link>
		<comments>http://pimm.wordpress.com/2008/11/05/nature-personal-genomics-very-special/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 23:57:07 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
		<category><![CDATA[Nature]]></category>
		<category><![CDATA[Nature Publishing Group]]></category>
		<category><![CDATA[biology]]></category>
		<category><![CDATA[biotechnology]]></category>
		<category><![CDATA[genetics]]></category>
		<category><![CDATA[genomics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[personalized genetics]]></category>
		<category><![CDATA[personalized genomics]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[science publishing]]></category>

		<guid isPermaLink="false">http://pimm.wordpress.com/?p=2219</guid>
		<description><![CDATA[The newest Nature issue concentrates on personal genomics and its consequences via many types of articles some of them with free access.
I only read 1 piece so far by Erika Check Hayden, who has the exclusive freedom at Nature to always pick the best stories and write on any of them, but being a heavy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=2219&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">The <a href="http://www.nature.com/nature/journal/v456/n7218/">newest Nature issue</a> concentrates on <a href="http://www.nature.com/nature/focus/personalgenomes/">personal genomics</a> and its consequences via many types of articles some of them with free access.</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">I only read <a href="http://www.nature.com/news/2008/081105/full/456011a.html">1 piece</a> so far by Erika Check Hayden, who has the exclusive freedom at Nature to always pick the best stories and write on any of them, but being a heavy 23andMe user I was instantly reminded <a href="http://www.thinkgene.com/tell-me-everything-how-to-use-snpedia-for-23andme-and-decodeme/">again</a> on the </span><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">program </span><a href="http://www.snpedia.com/index.php?title=Promethease"><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">Promethease</span></a><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;"> with which I can extend the interpretation of my data with an approximately 2 hour run. </span></p>
<blockquote><p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">According to two commercial gene-testing services — 23andMe and deCODEme — US Army medic Timothy Richard Gall of Fort Belvoir, Virginia, has a higher-than-average risk of basal cell carcinoma, type 2 diabetes and psoriasis. But much more enlightening than these results, which cost Gall more than $1,400, was a free online program called Promethease that he used to further analyse the data. By offering more in-depth information and interpreting of more of his genetic variants, Promethease &#8220;gives a much more realistic view of the usefulness of the information&#8221;, Gall says.</span> <span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">Start-ups and services such as Promethease are now developing ways to improve the limited value of information provided by personal genomics companies for consumers and scientists alike.</span></p></blockquote>
<p style="text-align:center;"><a href="http://pimm.files.wordpress.com/2008/11/naturepersonalgenomes.png"><img class="aligncenter size-full wp-image-2220" title="naturepersonalgenomes" src="http://pimm.files.wordpress.com/2008/11/naturepersonalgenomes.png?w=531&#038;h=410" alt="naturepersonalgenomes" width="531" height="410" /></a></p>
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			<media:title type="html">attilachordash</media:title>
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		<title>Golden day for 23andMe: Time&#8217;s 2008 Invention of the Year</title>
		<link>http://pimm.wordpress.com/2008/10/30/golden-day-for-23andme-times-2008-invention-of-the-year/</link>
		<comments>http://pimm.wordpress.com/2008/10/30/golden-day-for-23andme-times-2008-invention-of-the-year/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 14:42:47 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
		<category><![CDATA[Bay Area]]></category>
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		<description><![CDATA[This is a golden day for 23andMe despite all crisis worries:

Mountain View, CA (PRWEB) October 30, 2008 &#8212; TIME Magazine announced today that the Personal Genome Service™ from 23andMe, Inc. has been named 2008&#8217;s Invention of the Year. 23andMe was chosen as the year&#8217;s most significant invention for its exceptional work in making personal genomics [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=2163&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">This is a <a href="http://www.time.com/time/specials/packages/article/0,28804,1852747_1854493,00.html">golden day</a> for 23andMe despite all crisis worries:<br />
</span></p>
<blockquote><p>Mountain View, CA (<a href="http://www.prweb.com/">PRWEB</a>) October 30, 2008 &#8212; TIME Magazine announced today that the Personal Genome Service™ from <a title="23andME" href="https://www.23andme.com/" target="_blank">23andMe</a>, Inc. has been named 2008&#8217;s Invention of the Year. 23andMe was chosen as the year&#8217;s most significant invention for its exceptional work in making personal genomics accessible and affordable.</p></blockquote>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;"><a href="http://www.time.com/time/specials/packages/article/0,28804,1852747_1854493,00.html"><img class="alignleft size-full wp-image-2166" title="23andmetime" src="http://pimm.files.wordpress.com/2008/10/23andmetime.png?w=391&#038;h=306" alt="" width="391" height="306" /></a>From the industrial point of view what are the components of success here besides the obviously good team:</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">- <strong>mission</strong>: big, Google-sized <a href="http://pimm.wordpress.com/2008/06/08/the-sergey-larry-eric-test-by-anne-linda-23andme-at-home/">mission</a>: revolution of health care by personal genetic information as the source of upcoming personalized medicine</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">- <strong>biotechnology</strong>: based on the highest available technology platforms in microarrays (Illumina) (watch out, next gen sequencing is <a href="http://www.nature.com/news/2008/081015/full/455847a.html">in the corner</a>!)</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">- <strong>capital investment and network effect</strong>: I can only <a href="http://pimm.wordpress.com/2007/11/18/the-new-faces-of-silicon-valley-biotech-savvy-co-founders-avey-wojcicki/">repeat myself</a>:  23andMe is probably the most well-connected and backed startup in the history of Silicon Valley.(<a href="http://www.zimbio.com/pictures/O2GXwQoazL6/23andMe+Spit+Party/DQdP5vWMRZU">photo</a>: happy 23andMe founders and early customers) </span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;"><a href="http://www.zimbio.com/pictures/O2GXwQoazL6/23andMe+Spit+Party/DQdP5vWMRZU"><img class="alignleft size-full wp-image-2193" title="23andmefoundersandconsumers" src="http://pimm.files.wordpress.com/2008/10/23andmefoundersandconsumers.jpg?w=356&#038;h=208" alt="" width="356" height="208" /></a>- <strong>information technology </strong>the cool and user-friendly factor of the browser based service is really amazing (in the past couple of weeks I demonstrated it to a bunch of people and even those were able to catch the essence of the available information who are older, web-unsavvy)<br />
</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">- <strong>simplicity of service</strong>: you <a href="http://pimm.wordpress.com/2008/09/12/personalized-genetics-my-2-ml-saliva-for-23andme-fedexed/">just spit</a> 2ml into a tube and FedEx it<br />
</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">- <strong>most aggressive marketing strategy</strong> based largely on the network effect among the power elite of the USA (and consequently, the world)</span></p>
<p><span style="font-family:verdana,arial,helvetica,sans-serif;color:#333333;font-size:13px;">From the consumer point of view let me tell you 1 personal example of the lifestyle effect of the service:<span id="more-2163"></span> I am a coffee person who drinks usually 2 cups of coffee/day with a lot of milk and 1 coffee spoon of sugar. According to 23andMe I&#8217;m a fast caffeine metabolizer and lactase persistent/lactose tolerant which roughly means that I am cool with my current coffee drinking habit concerning the amounts of coffee and milk. Being a fast caffeine metabolizer suggests that drinking coffee probably doesn&#8217;t increase my heart attack risk although this is only a preliminary result that needs to be confirmed on larger statistical samples. Being lactose tolerant suggests that I probably don&#8217;t have to bother with the amount of milk in my coffee  although I may still be lactose intolerant for other reasons which does not seem to be the case. But there&#8217;s 1 more component, the sugar and here it turns out that I have a bigger than average genotype specific risk for Diabetes Type 2 which is a serious business. So in this case my personal genotyping results confirm my everyday life practice and pushes me toward consuming even less sugar. Ever since I know this result I&#8217;m drinking coffee with only half spoon of sugar and also started to exercise daily.</span></p>
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			<media:title type="html">attilachordash</media:title>
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		<title>23andMe on Twitter &amp; now offering services in Australia, New Zealand, Singapore, Israel</title>
		<link>http://pimm.wordpress.com/2008/10/03/23andme-on-twitter/</link>
		<comments>http://pimm.wordpress.com/2008/10/03/23andme-on-twitter/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 09:00:39 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
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		<guid isPermaLink="false">http://pimm.wordpress.com/?p=1975</guid>
		<description><![CDATA[Finally 23andMe, my first personal genetics service provider, is on Twitter which could mean that from now on first-hand company information will flow even more continuously compared to what the regularly/daily updated eminent corporate blog can offer. Microblogging is always quicker blogging! Based on the first 4 tweets (on the photo) the guys will not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=1975&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Finally <a href="https://www.23andme.com/">23andMe</a>, my <a href="http://pimm.wordpress.com/2008/09/28/mountain-view-budapest-20-days-to-get-my-23andme-profile/">first</a> personal genetics service provider, is on <a href="http://twitter.com/23andMe">Twitter</a> which could mean that from now on first-hand company information will flow even more continuously compared to what the regularly/daily updated <a href="http://pimm.wordpress.com/2008/01/23/spittoon-the-eminent-corporate-blog-of-23andme-and-consumer-enabled-research/">eminent</a> <a href="http://spittoon.23andme.com">corporate blog</a> can offer. Microblogging is always quicker blogging! Based on the first 4 tweets (on the photo) the guys will not just simply link to the posts but communicate with other Twitterers and give informal &amp; brand new info.<br />
</span></p>
<p style="text-align:center;"><a href="http://pimm.files.wordpress.com/2008/10/23andmeontwitter.png"><img class="size-full wp-image-1976 aligncenter" title="23andmeontwitter" src="http://pimm.files.wordpress.com/2008/10/23andmeontwitter.png?w=575&#038;h=441" alt="" width="575" height="441" /></a></p>
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		<title>Mountain View &#8211; Budapest: 20 days to get my 23andMe profile!</title>
		<link>http://pimm.wordpress.com/2008/09/28/mountain-view-budapest-20-days-to-get-my-23andme-profile/</link>
		<comments>http://pimm.wordpress.com/2008/09/28/mountain-view-budapest-20-days-to-get-my-23andme-profile/#comments</comments>
		<pubDate>Sun, 28 Sep 2008 16:16:04 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
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		<guid isPermaLink="false">http://pimm.wordpress.com/?p=1927</guid>
		<description><![CDATA[I ordered my first commercial genetic profile from 23andMe on the 9th of September online, FedExed my 2 ml saliva from Budapest to 23andMe, Mountain View on the 12th of September. I got the results today. That said within 3 weeks since the birth of the idea I purchased more than 500 000 SNPs of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=1927&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">I <a href="http://pimm.wordpress.com/2008/09/09/just-ordered-my-23andme-kit-for-399shipping/">ordered</a> my first commercial genetic profile from <a href="https://www.23andme.com">23andMe</a> on the 9th of September online, <a href="http://pimm.wordpress.com/2008/09/12/personalized-genetics-my-2-ml-saliva-for-23andme-fedexed/">FedExed</a> my 2 ml saliva from Budapest to 23andMe, Mountain View on the 12th of September. I got the results today. That said within 3 weeks since the birth of the idea I purchased more than 500 000 <a href="http://www.ncbi.nlm.nih.gov/About/primer/snps.html">SNPs</a> of mine analyzed, evaluated and ready to be browsed. With this step I finally and quickly entered into the age of personalized genetics no matter how embryonic it is.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">After a superficial first scan of my results I can say that it is a really interesting thing that instantly pushes me towards accumulating more knowledge on the personalized genetics field concerning specific traits, stats, risks and studies.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Here is a first look on what my Y chromosome SNPs are saying on my <a href="http://en.wikipedia.org/wiki/I1a">paternal haplogroup</a>:</span></p>
<p style="text-align:center;"><a href="http://pimm.files.wordpress.com/2008/09/23anmepaternalline.png"><img class="size-full wp-image-1941 aligncenter" title="23anmepaternalline" src="http://pimm.files.wordpress.com/2008/09/23anmepaternalline.png?w=519&#038;h=248" alt="" width="519" height="248" /></a></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">I learned for instance that based only on my genotype and not any environmental factors involved I have a lower than average risk</span><span id="more-1927"></span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"> for most but not all of the cancers and say heart attack while I have an increased risk for developing Type 2 Diabetes. Of course those results are relative to the average risks of the particular diseases and dependent on the size of the populations involved in the risk assessment studies amongst others. Many SNP variants are specially interesting considering my family&#8217;s clinical history and could be interpreted much better if my relatives&#8217; genetic markers were available.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Having figured out how to handle my results publicly I continue the genetic disclosing.</span></p>
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		<title>Sergey Brin, Gly2019Ser &amp; a real chance against Parkinson disease/aging!</title>
		<link>http://pimm.wordpress.com/2008/09/19/sergey-brin-gly2019ser-a-real-chance-against-parkinson-diseaseaging/</link>
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		<pubDate>Fri, 19 Sep 2008 14:59:03 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
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		<guid isPermaLink="false">http://pimm.wordpress.com/?p=1835</guid>
		<description><![CDATA[It was already known that amongst the Google top people Sergey Brin is the one who is most interested in pushing biotechnology and the biomedical sciences: in his Stanford years he was interested in biology courses according to The Google Story, he married Anne Wojcicki (who graduted from biology at Yale), Google invested $4.4 million [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=1835&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">It was already known that amongst the Google top people Sergey Brin is the one who is most interested in pushing biotechnology and the biomedical sciences: in his Stanford years he was interested in biology courses according to <a href="http://thegooglestory.com/">The Google Story</a>, he married Anne Wojcicki (who graduted from biology at Yale), Google invested $4.4 million into <a href="https://www.23andme.com/">23andMe</a> the pioneering personal genomics company co-founded by Anne, then Google <a href="http://pimm.wordpress.com/2008/04/21/how-to-predict-the-future-via-twitter-google-invests-in-navigenics/">invested</a> into 23andMe competitor Navigenics too.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Now Sergey Brin added another, serious and personal reason to think that he is really, personally committed to the quick progress in the biomedical sciences: in his new blog &#8211; already a bit of an Internet history &#8211; called <a href="http://too.blogspot.com">Too</a> he <a href="http://too.blogspot.com/2008/09/lrrk2.html">disclosed</a> that <a href="http://pimm.wordpress.com/2008/06/08/the-sergey-larry-eric-test-by-anne-linda-23andme-at-home/">using</a> the 23andMe personal genetics service he figured out something worrying about his and his family&#8217;s risk of Parkinson disease (his mother and her aunt are being already diagnosed with PD):</span></p>
<blockquote><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">&#8220;I learned something very important to me &#8212; I carry the G2019S mutation and when my mother checked her account, she saw she carries it too.</span><br />
<span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">The exact implications of this are not entirely clear. Early studies tend to have small samples with various selection biases. Nonetheless it is clear that I have a markedly higher chance of developing Parkinson&#8217;s in my lifetime than the average person. In fact, it is somewhere between 20% to 80% depending on the study and how you measure.</span></p></blockquote>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">The G2019S mutation is actually the <a href="http://www.ncbi.nlm.nih.gov/SNP/snp_ref.cgi?rs=34637584">rs34637584</a> SNP and lies in the gene LRRK2 encoding leucine-rich repeat kinase on chromosome 12<span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">. The mutation affects the first codon of the gene and is a guanine (G)-to- adenine (A) substitution resulting known as a missense and  leads to a glycine &#8211; serine (hence the name) amino acid conversion in the protein product. Here is how the SNP position looks in the 23andMe browser using the sample family, the Mendels.</span></span></p>
<p><a href="http://pimm.files.wordpress.com/2008/09/23andmesnpg2019s.png"><img class="aligncenter size-full wp-image-1844" title="23andmesnpg2019s" src="http://pimm.files.wordpress.com/2008/09/23andmesnpg2019s.png?w=524&#038;h=194" alt="" width="524" height="194" /><br />
</a><br />
<span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">23andMe&#8217;s amazingly good <a href="http://pimm.wordpress.com/2008/01/23/spittoon-the-eminent-corporate-blog-of-23andme-and-consumer-enabled-research/">corporate blog</a> The Spittoon <a href="http://spittoon.23andme.com/2008/09/18/google-co-founder-blogs-about-23andme-data-parkinsons-risk/">cited</a> a <a href="http://www.thelancet.com/journals/laneur/article/PIIS1474442208701170/abstract">recent article</a> about the chances:</span><span id="more-1835"></span></p>
<blockquote><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">The risk of PD for a person who inherits the LRRK2 Gly2019Ser mutation was 28% at age 59 years, 51% at 69 years, and 74% at 79 years.</span></p></blockquote>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">I am now <a href="http://pimm.wordpress.com/2008/09/12/personalized-genetics-my-2-ml-saliva-for-23andme-fedexed/">waiting for the results</a> of my 23andMe test and I think it is better if humans prepare themselves to make the jump to be curious, rational, balanced and modestly skeptical about their disclosed genetic information.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">I must say that Brin&#8217;s attitude and conclusion can be recommended for everybody facing the same problem but the fact that it is a Google co-founder speaking here gives us a real chance against Parkinson disease which is really one of the worst aging related condition as the average age of onset is around 60 years of age.</span></p>
<blockquote><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">This leaves me in a rather unique position. I know early in my life something I am substantially predisposed to. I now have the opportunity to adjust my life to reduce those odds (e.g. there is evidence that exercise may be protective against Parkinson&#8217;s). I also have the opportunity to perform and support research into this disease long before it may affect me. And, regardless of my own health it can help my family members as well as others.</span><br />
<span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">I feel fortunate to be in this position. Until the fountain of youth is discovered, all of us will have some conditions in our old age only we don&#8217;t know what they will be. I have a better guess than almost anyone else for what ills may be mine &#8212; and I have decades to prepare for it.</span></p></blockquote>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">So instead of thinking along the boring and impolite <a href="http://www.nytimes.com/2008/09/19/technology/19google.html?_r=1&amp;oref=slogin">New York Times lines</a>:<br />
</span></p>
<blockquote><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"> &#8220;Analysts said they did not believe that the news about Mr. Brin would have a negative impact on Google’s shares.&#8221;<br />
</span></p></blockquote>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">let&#8217;s just say that the news about one particular nucleotide in Mr Brin&#8217;s chromosome 12 would probably have a long standing and huge positive impact on the fight against Parkinson disease.</span></span></p>
<p><span style="font-size:12px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">/Here ends logically the original post, what comes after is related to it, but not strictly, let ask the readers&#8230;/</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">What&#8217;s really interesting for me is that this fight against PD directly related to the other more general fight Sergey mentions as a condition: &#8220;Until the fountain of youth is discovered&#8221;.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">More than a month ago Aubrey de Grey, Chris Patil and me had a shared <a href="http://pimm.wordpress.com/2008/07/11/life-extension-people-session-at-scifoo-2008-googleplex/">Aging and life extension session</a> in the Googleplex&#8217;s <a href="http://pimm.wordpress.com/2008/07/11/life-extension-people-session-at-scifoo-2008-googleplex/">Seville Room</a> at the SciFoo unconference. I had a short 6 slide &#8211; 10 min presentation between the 2 other smart, funny and native speaker guys and I decided to highlight only 1 thing out of the many-many ideas I have in this field. This only thing was a strategical one as I tried to answer the question: <strong><em>What can Google do for fixing aging &amp; life extension?</em></strong> right now technologically and accordingly I suggested something that only Google can implement concerning its scale and potential. Unfortunately I didn&#8217;t see Sergey or Anne in the audience (they visited probably another session more interesting to them) but we had a nice audience nevertheless.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">The question of what Google can do for curing Parkinson disease or aging might easily be as important as building a colony on Mars and a NASA Campus. Extension in time is a deeper problem than extension in space.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Google already made the first steps to the biotech direction by inventing 23andMe/Navigenics. What are the next steps?</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">This is the first time we are hearing about anything of the health condition of the Google Founder generation as an issue in itself and as something time dependent and prone to decay. When Sergey/Larry (and us) are getting older and older I predict that the thoughts will be more and more on how to fix the physiological and mental state of the body to preserve work capacity than space traveling.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Concerning the chances for a robust life extension technology the Google founder generation is still in the ring, but hasn&#8217;t had too much time left to do sg. before the final knockout.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Earlier I wrote about <a title="+10 years?" rel="bookmark" href="../2007/11/18/the-life-extension-bonus-effect-of-personal-genome-services-10-years/">The life extension bonus effect of personal genome services</a> which is supposed to be in the range of 10 years today. I would add now that </span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">knowing our predisposed genetic makeup in details is an absolute necessary but not sufficient step</span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"> and the only service available </span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">at this moment </span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">that can rationally help us to design a substantially longer and safer life.<br />
</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><br />
</span></p>
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		<title>My personalized genetics: 2 ml saliva FedExed to 23andMe!</title>
		<link>http://pimm.wordpress.com/2008/09/12/personalized-genetics-my-2-ml-saliva-for-23andme-fedexed/</link>
		<comments>http://pimm.wordpress.com/2008/09/12/personalized-genetics-my-2-ml-saliva-for-23andme-fedexed/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 10:32:10 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
		<category><![CDATA[Budapest]]></category>
		<category><![CDATA[DNA]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[biology]]></category>
		<category><![CDATA[biotechnology]]></category>
		<category><![CDATA[business 2.0]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[partial immortalization]]></category>
		<category><![CDATA[personalized genetics]]></category>
		<category><![CDATA[personalized genomics]]></category>

		<guid isPermaLink="false">http://pimm.wordpress.com/?p=1725</guid>
		<description><![CDATA[As the second operation of building my genetically well informed future yesterday (2 days after completing the order) I collected 2 ml of my saliva with the help of 23andMe&#8217;s Oragene DNA self-collection kit manufactured by DNA Genotek. First operation has been the sequencing of the D-loop of my mitochondrial DNA out of 5 ml [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=1725&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">As the second operation of building my genetically well informed future yesterday (2 days after completing the order) I collected 2 ml of my saliva with the help of 23andMe&#8217;s Oragene DNA self-collection kit manufactured by <a href="http://www.dnagenotek.com/">DNA Genotek</a>. First operation has been the sequencing of the D-loop of my mitochondrial DNA out of 5 ml of saliva in the lab at Tulane as a last control experiment, more on that later.<br />
</span></p>
<p style="text-align:center;"><a href="http://pimm.files.wordpress.com/2008/09/img_0044.jpg"><img class="aligncenter size-full wp-image-1726" title="23andMekit1" src="http://pimm.files.wordpress.com/2008/09/img_0044.jpg?w=458&#038;h=344" alt="" width="458" height="344" /></a></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">I&#8217;d be curious to know approximately how many people in Hungary or in Central Europe, or in all Europe have already used personalized genetics services like 23andMe or the Iceland based deCODE genetics&#8217; <a href="http://www.decode.com/genotyping/index.php">genotyping services</a>. As the whole industry is less than 1 year old (<a href="http://pimm.wordpress.com/2007/11/18/spit-in-a-tube-search-with-genome-explorer-the-23andme-way/">starting</a> November 2007) there are not too many public stats available or at least I haven&#8217;t found any. With the recent (8th Sep) <a href="http://spittoon.23andme.com/2008/09/08/23andme-democratizes-personal-genomics-with-new-analytical-platform/">announcement</a> of the modest $399 kit price reduced from $999 the pioneering personalized genetics service is now affordable for a lot more people, like me (compare it to the $600 iPhone early adopter fee, which I was unable <a href="http://pimm.wordpress.com/2007/07/13/say-hello-to-pimm-joker-respiratory-chain-and-science-on-my-iphone/">not to buy</a>). </span><span id="more-1725"></span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">23andMe also seems unbeatable in the aggressive marketing strategy/campaign they are running in the various circles of society (say the <a href="http://spittoon.23andme.com/2008/09/11/23andme-struts-its-stuff-in-nyc-during-fashion-week/#">fashion</a> <a href="http://www.zimbio.com/pictures/O2GXwQoazL6/23andMe+Spit+Party/DQdP5vWMRZU">world</a>).<br />
</span></p>
<p style="text-align:center;"><a href="http://pimm.files.wordpress.com/2008/09/23andmekit2.png"><img class="size-full wp-image-1730 aligncenter" title="23andmekit2" src="http://pimm.files.wordpress.com/2008/09/23andmekit2.png?w=513&#038;h=342" alt="" width="513" height="342" /></a></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Using the <a href="http://www.kyodo-inc.co.jp/english/bio/oragene/pdf/e_faq08.pdf">Oragene DNA stabilization buffer</a> the big the collected saliva sample is stable at room temperature for over 6 months so there is no problem due to the transit delays.</span></p>
<p style="text-align:center;"><a href="http://pimm.files.wordpress.com/2008/09/img_0052.jpg"><img class="size-large wp-image-1734 aligncenter" title="23andMemytube" src="http://pimm.files.wordpress.com/2008/09/img_0052.jpg?w=452&#038;h=602" alt="" width="452" height="602" /></a></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">So if all goes well, 6-8 weeks from now I&#8217;ll have a couple hundred thousands insight into the SNPs of a couple thousands of my buccal epithelial cells and leukocytes.<span class="entry-content"> So in this spit tube above there lies the early &amp; tiniest portion of my genetically conscious personal future. (Of course my 1.5th thought was to involve my family but it won&#8217;t be so easy as it turned out).<br />
</span></span></p>
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		<title>Just ordered my 23andMe kit for $399+shipping!</title>
		<link>http://pimm.wordpress.com/2008/09/09/just-ordered-my-23andme-kit-for-399shipping/</link>
		<comments>http://pimm.wordpress.com/2008/09/09/just-ordered-my-23andme-kit-for-399shipping/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 09:10:53 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[biotechnology]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[genetics]]></category>
		<category><![CDATA[genomics]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[personalized genetics]]></category>
		<category><![CDATA[personalized genomics]]></category>
		<category><![CDATA[personalized medicine]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://pimm.wordpress.com/?p=1718</guid>
		<description><![CDATA[It was time for me to enter personally into the age of commercialized-personalized genetics/genomics and not just to talk about it! New price, new customers! Here is my suggestion to the sales department of 23andMe!
23andMe Democratizes Personal Genomics With New Analytical Platform

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=1718&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">It was time for me to enter personally into the age of commercialized-personalized genetics/genomics and not just to <a href="http://pimm.wordpress.com/?s=23andMe">talk</a> about it! New price, new customers! Here is <a href="http://twitter.com/attilacsordas/statuses/914858304">my suggestion</a> to the sales department of 23andMe!</span><br />
<span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a rel="bookmark" href="http://spittoon.23andme.com/2008/09/08/23andme-democratizes-personal-genomics-with-new-analytical-platform/">23andMe Democratizes Personal Genomics With New Analytical Platform</a><br />
<a href="http://pimm.files.wordpress.com/2008/09/23andmeorder.png"><img class="aligncenter size-full wp-image-1719" title="23andmeorder" src="http://pimm.files.wordpress.com/2008/09/23andmeorder.png?w=625&#038;h=214" alt="" width="625" height="214" /></a></span></p>
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		<title>BioBarCamp: we have room for 55 plus Campers!</title>
		<link>http://pimm.wordpress.com/2008/07/13/biobarcamp-we-have-room-for-55-more-campers/</link>
		<comments>http://pimm.wordpress.com/2008/07/13/biobarcamp-we-have-room-for-55-more-campers/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 23:19:30 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
		<category><![CDATA[Aubrey de Grey]]></category>
		<category><![CDATA[Bay Area]]></category>
		<category><![CDATA[BioBarCamp]]></category>
		<category><![CDATA[Chris Patil]]></category>
		<category><![CDATA[Sci Foo]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[biology]]></category>
		<category><![CDATA[geek]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[unconference]]></category>

		<guid isPermaLink="false">http://pimm.wordpress.com/?p=1639</guid>
		<description><![CDATA[BioBarCamp is due in circa 3 weeks and we have now 45 BioBarCampers signed up on the list of attendees and our host the Institute For The Future has the capacity for around 55 more campers, roughly for 100 people in general. We already have a very valuable mix: researchers, biologists (grad, postdoc, PI), coders-engineers-bioinformaticians, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=1639&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a href="http://barcamp.org/BioBarCamp">BioBarCamp</a> is due in circa 3 weeks and we have now 45 BioBarCampers signed up on the<a href="http://groups.google.com/group/biobarcamp/web/upcoming-bbcampers"> list of attendees</a> and our host the <a href="http://iftf.org/">Institute For The Future</a> has the capacity for around 55 more campers, roughly for 100 people in general. We already have a very valuable mix: researchers, biologists (grad, postdoc, PI), coders-engineers-bioinformaticians, biotech entrepreneurs, doctors, science journalists.</span></p>
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<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Here is the list so far and that&#8217;s also a chance for you to decide whether you want to join and meet us there in Palo Alto on the 6th and 7th, August and share, ask and answer, be the donor and receptor of ideas from all around <a href="http://pimm.wordpress.com/2008/04/28/biobarcamp-at-the-bay-area-before-the-scifoo-camp/">biogeekdom</a>. I am continuously trying to collect some links on the campers on the <a href="http://friendfeed.com/rooms/biobarcamp">BioBarCamp FriendFeed Room</a> to make future Campers preconnected.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Eva Amsen (<a rel="nofollow" href="http://eva.easternblot.net/">writing</a>, <a rel="nofollow" href="http://science.easternblot.net/">blog 1</a>, <a rel="nofollow" href="http://network.nature.com/blogs/user/U27CE62BB">blog 2</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Michael Andreg</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Siamak &#8220;Ash&#8221; Ashrafi</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Monya Baker (<a rel="nofollow" href="http://www.nature.com/stemcells/index.html">Nature Reports Stem Cells</a>, <a rel="nofollow" href="http://blogs.nature.com/reports/theniche/">The Niche</a>) 7th, August (added by ACs)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Alex Bangs (<a rel="nofollow" href="http://www.entelos.com/">Entelos</a>, <a rel="nofollow" href="http://www.entelos.com/management.php?ID=bangs">bio</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Pedro Beltrao (<a rel="nofollow" href="http://pbeltrao.blogspot.com/">blog</a>, <a rel="nofollow" href="http://kroganlab.ucsf.edu/">postdoc@UCSF</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Jason Bobe (<a rel="nofollow" href="http://thepersonalgenome.com/">blog</a> , <a rel="nofollow" href="http://www.personalgenomes.org/">www.personalgenomes.org</a>, <a rel="nofollow" href="http://www.diybio.org/">www.DIYbio.org</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Kevin Braithwaite</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Martin Brandon</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Mackenzie Cowell (<a rel="nofollow" href="http://diybio.org/">diybio.org</a>, <a rel="nofollow" href="http://pobol.org/">pobol</a>, <a rel="nofollow" href="http://cis-action.com/">cis-action</a>)</span><span id="more-1639"></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Attila Csordas</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">John Cumbers (<a rel="nofollow" href="http://openwetware.org/wiki/User:John_Cumbers">Brown / NASA Ames</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Aubrey de Grey (Aug 7th only)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">John Delacruz</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Joel Dudley</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Daniel Erlanson (<a rel="nofollow" href="http://sunesis.com/">Sunesis Pharmaceuticals</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Adam Glickman (aglick35) InfoMonger of Technology</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Nitin Gupta (<a rel="nofollow" href="http://bioinf.ucsd.edu/%7Engupta">UCSD webpage</a>, <a rel="nofollow" href="http://ngupta.com/">personal web</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Jim Hardy (<a rel="nofollow" href="http://www.fredcobio.wordpress.com/">blog</a>, <a rel="nofollow" href="http://www.gahaga.com/">web site</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Andrew Hessel</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Joseph Jackson</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Tito Jankowski (Brown iGEM)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Kambiz Kamrani</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Wendell Lim (<a rel="nofollow" href="http://limlab.ucsf.edu/">Lim Lab</a> @ UCSF) Added by PB, will confirm closer to August</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Alexis Madrigal (<a rel="nofollow" href="http://blog.wired.com/wiredscience/">Wired Science</a>, <a rel="nofollow" href="http://www.alexismadrigal.com/">home</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Sofia Marshak <a rel="nofollow" href="http://marshakclinic.com/Dr.SoniaMarshak.html">(Marshak Clinic)</a></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Jamie McQuay (<a rel="nofollow" href="http://www.scimatic.com/">Scimatic Software</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Cameron Neylon</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Michael Nielsen (<a rel="nofollow" href="http://michaelnielsen.org/">home</a>, <a rel="nofollow" href="http://michaelnielsen.org/blog">blog</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Guido Nunez</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Matthew &#8220;Oki&#8221; O&#8217;Connor</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Charles Parnot</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Chris Patil (<a rel="nofollow" href="http://ouroboros.wordpress.com/">blog</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Ward Plunet (<a rel="nofollow" href="http://brainhealthhacks.com/">blog</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Prasanth Potluri</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Heather Root</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Kurt Qemish</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Jonathan Rothberg (<a rel="nofollow" href="http://www.thecircleoflife.info/">myhomepage</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Deepak Singh(<a rel="nofollow" href="http://mndoci.com/">blog</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Hilary Spencer</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Peter Tsai</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Ricardo Vidal (<a rel="nofollow" href="http://my.biotechlife.net/">blog</a>, <a rel="nofollow" href="http://openwetware.org/">OWW</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">May Wang</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Shirley Wu (<a rel="nofollow" href="http://psb.stanford.edu/cfp-opensci.html">psb workshop</a> <a rel="nofollow" href="http://onebiglab.blogspot.com/">blog</a>)</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Andrew Yates (<a rel="nofollow" href="http://thinkgene.com/">thinkgene.com</a>)</span></p>
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			<media:title type="html">attilachordash</media:title>
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		<title>Innovation stop: &#8220;All they&#8217;ve done is created an extra billing event for the doctor&#8221;</title>
		<link>http://pimm.wordpress.com/2008/06/18/all-theyve-done-is-created-an-extra-billing-event-for-the-doctor/</link>
		<comments>http://pimm.wordpress.com/2008/06/18/all-theyve-done-is-created-an-extra-billing-event-for-the-doctor/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 19:13:13 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
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		<guid isPermaLink="false">http://pimm.wordpress.com/?p=1598</guid>
		<description><![CDATA[It&#8217;s my first real encounter with a situation in which the officials of the state of California are clearly against innovation for financial reasons obvious enough (is enough):

 Wired Science, Alexis Madrigal, upcoming BioBarCamper:
Exclusive: DNA Tester Reveals Cease-and-Desist Letter
Wired.com has obtained a copy of the cease-and-desist letter sent to Navigenics by the state of California&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=1598&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">It&#8217;s my first real encounter with a situation in which the officials of the state of California are clearly against innovation for financial reasons obvious enough (is enough):</span></p>
<p style="text-align:center;"><img class="aligncenter" src="http://pimm.files.wordpress.com/2008/06/ceaseanddesist.png" alt="" /></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a href="http://blog.wired.com/wiredscience/2008/06/exclusive-dna-t.html#"> </a>Wired Science, Alexis Madrigal, upcoming <a href="http://groups.google.com/group/biobarcamp/web/upcoming-bbcampers">BioBarCamper</a>:</span></p>
<blockquote><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a href="http://blog.wired.com/wiredscience/2008/06/exclusive-dna-t.html#">Exclusive: DNA Tester Reveals Cease-and-Desist Letter</a></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Wired.com has obtained a copy of the cease-and-desist letter sent to Navigenics by the state of California&#8217;s Public Health Department from a company spokesperson.</span></p>
<p><strong><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">The letter&#8217;s strongest wording is reserved for another section of the law, Business and Professions Code Section 1288, which requires a doctor&#8217;s note for all laboratory tests, unless, like pregnancy tests, they are exempt from that law.</span></strong></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">&#8220;Genetic tests are NOT exempt,&#8221; the letter reads. &#8220;As such, the test must be ordered by a physician or surgeon.&#8221;</span><span id="more-1598"></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Kristine Ashcraft, director of operations for another genetic testing company, Genelex, which was not sent a cease-and-desist letter, criticized New York&#8217;s policy and the application of that framework to genetic testing in California.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">&#8220;All they&#8217;ve done is created an extra billing event for the doctor,&#8221; Ashcraft said.</span></p></blockquote>
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			<media:title type="html">attilachordash</media:title>
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		<title>Future stop: California health officials against personal genetics risk-takers</title>
		<link>http://pimm.wordpress.com/2008/06/18/future-stop-california-health-officials-against-personal-genetics-risk-takers/</link>
		<comments>http://pimm.wordpress.com/2008/06/18/future-stop-california-health-officials-against-personal-genetics-risk-takers/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 05:21:52 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
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		<guid isPermaLink="false">http://pimm.wordpress.com/?p=1596</guid>
		<description><![CDATA[It&#8217;s official: The California Department of Public Health wants practicing physicians (many of them prehistorically, sorry, traditionally trained) to be the patres familias in issues between personal genetic test takers and direct-to-consumer personal genetic testing start-ups while declining the test takers&#8217; right to get familiar with their own genetic makeup and risks by their own.
Calif. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=1596&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">It&#8217;s official: The California Department of Public Health wants practicing physicians (many of them prehistorically, sorry, traditionally trained) to be the <a href="http://en.wikipedia.org/wiki/Pater_familias">patres familias</a> in issues between <a href="prehistorically (sorry, traditionally) trained">personal genetic test takers</a> and direct-to-consumer personal genetic testing start-ups while declining the test takers&#8217; right to get familiar with their own genetic makeup and risks by their own.</span><br />
<span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a href="http://news.wired.com/dynamic/stories/G/GENETIC_TESTING_CRACKDOWN?SITE=WIRE&amp;SECTION=HOME&amp;TEMPLATE=DEFAULT"><span class="headline">Calif. cracks down on 13 genetic testing startups </span></a></span></p>
<blockquote><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">California health regulators have demanded that 13 direct-to-consumer genetic testing startups halt sales in the state until they prove they meet state standards. All the companies have two weeks to demonstrate to regulators that their laboratories are certified by the state and federal governments, said department spokeswoman Lea Brooks. The startups also must show the tests they are selling California residents have been ordered by a doctor as required by state law.</span></p></blockquote>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">I give you trusted links instead of complicating your day with my own opinion:</span><span id="more-1596"></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a href="http://www.latimes.com/features/health/la-fi-tests17-2008jun17,0,2383518.story">California challenges genetic testing firms&#8217; claims</a><br />
</span><br />
<span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a href="http://blog.wired.com/wiredscience/2008/06/attention-calif.html">Attention, California Health Dept.: My DNA Is My Data</a><br />
<span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a href="http://blog.wired.com/wiredscience/2008/06/regulators-gene.html"></a></span></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a href="http://blog.wired.com/wiredscience/2008/06/regulators-gene.html">Regulators, Genetic Testing Companies Begin Face Off</a></span></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a href="http://www.wired.com/medtech/genetics/news/2008/06/portfolio_0617">California Pushes Back on DNA Testing</a><br />
<span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a href="My DNA Is My Data"></a></span></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a title="The right to get yourself genotyped" rel="bookmark" href="http://mndoci.com/blog/2008/06/17/the-right-to-get-yourself-genotyped/">The right to get yourself genotyped</a></span></span></span></p>
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			<media:title type="html">attilachordash</media:title>
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		<title>The Sergey, Larry, Eric test by Anne &amp; Linda: 23andMe at home</title>
		<link>http://pimm.wordpress.com/2008/06/08/the-sergey-larry-eric-test-by-anne-linda-23andme-at-home/</link>
		<comments>http://pimm.wordpress.com/2008/06/08/the-sergey-larry-eric-test-by-anne-linda-23andme-at-home/#comments</comments>
		<pubDate>Sun, 08 Jun 2008 21:24:44 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
		<category><![CDATA[Bay Area]]></category>
		<category><![CDATA[DNA]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[biology]]></category>
		<category><![CDATA[biotechnology]]></category>
		<category><![CDATA[business 2.0]]></category>
		<category><![CDATA[google]]></category>
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		<category><![CDATA[personal]]></category>
		<category><![CDATA[personalized genetics]]></category>
		<category><![CDATA[personalized genomics]]></category>
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		<category><![CDATA[technology]]></category>
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		<guid isPermaLink="false">http://pimm.wordpress.com/?p=1565</guid>
		<description><![CDATA[&#8220;We really think that we can change Health Care&#8230;I want to change it in 5 years&#8230;it has to change and that&#8217;s we all are about&#8221; &#8211; says Anne Wojcicki, 23andMe co-founder, in the Google Tech Talk on Googling the Googlers&#8217; DNA: A Demonstration of the 23andMe Personal Genome Service.
Also a good presentation by Linda Avey, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=1565&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><em>&#8220;We really think that we can change Health Care&#8230;I want to change it in 5 years&#8230;it has to change and that&#8217;s we all are about&#8221;</em> &#8211; says Anne Wojcicki, <a href="https://www.23andme.com/">23andMe</a> co-founder, in the Google Tech Talk on <a href="http://www.youtube.com/watch?v=aeF-0y9HP9A">Googling the Googlers&#8217; DNA: A Demonstration of the 23andMe Personal Genome Service.</a></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Also a good presentation by Linda Avey, other co-founder, for instance on data privacy and service security:</span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"> <em>&#8220;We take the security of our customers&#8217; data to the high</em></span><em><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">est degree&#8230;you guys (Googlers) are very much of the same mind..One of our leading engineers is probably the most paranoid man we&#8217;ve ever meet and he is the perfect guy for that.</span></em></p>
<p style="text-align:center;"><span style="text-align:center; display: block;"><a href="http://pimm.wordpress.com/2008/06/08/the-sergey-larry-eric-test-by-anne-linda-23andme-at-home/"><img src="http://img.youtube.com/vi/aeF-0y9HP9A/2.jpg" alt="" /></a></span></p>
<p style="text-align:left;"><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Here are my screenshots on the genetic puzzle on the Google triumvirate presented by Anne Wojcicki:</span></p>
<p style="text-align:center;"><a href="http://pimm.files.wordpress.com/2008/06/picture-13.png"><img class="size-full wp-image-1566" src="http://pimm.files.wordpress.com/2008/06/picture-13.png?w=400&#038;h=296" alt="" width="400" height="296" /></a></p>
<p style="text-align:center;"><a href="http://pimm.files.wordpress.com/2008/06/picture-13.png"><span id="more-1565"></span></a><a href="http://pimm.files.wordpress.com/2008/06/picture-14.png"><img class="alignnone size-full wp-image-1567 aligncenter" src="http://pimm.files.wordpress.com/2008/06/picture-14.png?w=400&#038;h=264" alt="" width="400" height="264" /></a></p>
<p style="text-align:center;"><img class="center size-full wp-image-1569 aligncenter" src="http://pimm.files.wordpress.com/2008/06/picture-16.png?w=400&#038;h=251" alt="" width="400" height="251" /></p>
<p style="text-align:center;"><img class="center size-full wp-image-1572 aligncenter" src="http://pimm.files.wordpress.com/2008/06/picture-19.png?w=400&#038;h=293" alt="" width="400" height="293" /></p>
<p style="text-align:center;"><img class="center size-full wp-image-1573 aligncenter" src="http://pimm.files.wordpress.com/2008/06/picture-20.png?w=400&#038;h=289" alt="" width="400" height="289" /></p>
<p style="text-align:center;"><img class="center size-full wp-image-1571 aligncenter" src="http://pimm.files.wordpress.com/2008/06/picture-18.png?w=400&#038;h=334" alt="" width="400" height="334" /></p>
<p style="text-align:center;"><img class="center size-full wp-image-1570 aligncenter" src="http://pimm.files.wordpress.com/2008/06/picture-17.png?w=400&#038;h=334" alt="" width="400" height="334" /></p>
<p style="text-align:center;"><img class="center size-full wp-image-1568 aligncenter" src="http://pimm.files.wordpress.com/2008/06/picture-15.png?w=400&#038;h=307" alt="" width="400" height="307" /></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">More on 23andMe on Pimm:</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a title="Permanent Link to 23andMe on the biparental inheritance of mitochondrial DNA and more" rel="bookmark" href="../2007/12/10/23andme-on-the-biparental-inheritance-of-mitochondrial-dna-and-more/">23andMe on the biparental inheritance of mitochondrial DNA and more</a></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a title="what if I have mitochondrial DNA from Pa?" rel="bookmark" href="../2007/11/20/infaq-for-23andme-what-if-i-have-mitochondrial-dna-from-pa/">inF.A.Q. for 23andMe: what if I have mitochondrial DNA from Pa?</a></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a title="First generation of Consumer-Enabled Research" rel="bookmark" href="../2008/06/02/23andwe-launch/">23andWe follows 23andMe: First generation of Consumer-Enabled Research</a><a title="Google invests in Navigenics" rel="bookmark" href="../2008/04/21/how-to-predict-the-future-via-twitter-google-invests-in-navigenics/"></a></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a title="Google invests in Navigenics" rel="bookmark" href="../2008/04/21/how-to-predict-the-future-via-twitter-google-invests-in-navigenics/">How to predict the future via Twitter: Google invests in Navigenics</a><a title="using customer’s real health data later" rel="bookmark" href="../2008/02/29/the-second-goal-of-23andme-using-customers-real-health-data-later-in-research/"></a></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a title="using customer’s real health data later" rel="bookmark" href="../2008/02/29/the-second-goal-of-23andme-using-customers-real-health-data-later-in-research/">The second goal of 23andMe: using customer’s real health data later</a><a title="the eminent corporate blog of 23andMe and Consumer Enabled Research" rel="bookmark" href="../2008/01/23/spittoon-the-eminent-corporate-blog-of-23andme-and-consumer-enabled-research/"></a></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><a title="the eminent corporate blog of 23andMe and Consumer Enabled Research" rel="bookmark" href="../2008/01/23/spittoon-the-eminent-corporate-blog-of-23andme-and-consumer-enabled-research/">The Spittoon: the eminent corporate blog of 23andMe and Consumer Enabled Research</a><a title="Permanent Link to 23andMe on the biparental inheritance of mitochondrial DNA and more" rel="bookmark" href="../2007/12/10/23andme-on-the-biparental-inheritance-of-mitochondrial-dna-and-more/"></a></span></p>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">attilachordash</media:title>
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		<title>23andWe follows 23andMe: First generation of Consumer-Enabled Research</title>
		<link>http://pimm.wordpress.com/2008/06/02/23andwe-launch/</link>
		<comments>http://pimm.wordpress.com/2008/06/02/23andwe-launch/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 05:17:57 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[biotechnology]]></category>
		<category><![CDATA[business 2.0]]></category>
		<category><![CDATA[california]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[genetics]]></category>
		<category><![CDATA[medicine]]></category>
		<category><![CDATA[personalized genetics]]></category>
		<category><![CDATA[personalized medicine]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://pimm.wordpress.com/2008/06/02/23andwe-launch/</guid>
		<description><![CDATA[Consumer-Enabled Research, the second goal of pioneering personalized genetics company 23andMe,  reached its first generation with the launch of 23andWe.
From BusinessWire:
&#8220;23andWe marks a new approach to genetics research. By directly involving 23andMe customers in the company&#8217;s research projects, the goal is to conduct large-scale studies powered by a web-based community of diverse individuals who [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=1547&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Consumer-Enabled Research, the <a href="http://pimm.wordpress.com/2008/02/29/the-second-goal-of-23andme-using-customers-real-health-data-later-in-research/">second goal</a> of pioneering personalized genetics company <a href="https://www.23andme.com/">23andMe</a>,  reached its first generation with the launch of 23andWe.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">From <a href="http://www.pr-inside.com/andme-launches-consumer-enabled-research-r614388.htm">BusinessWire</a>:</span></p>
<blockquote><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">&#8220;23andWe marks a new approach to genetics research. By directly involving 23andMe customers in the company&#8217;s research projects, the goal is to conduct large-scale studies powered by a web-based community of diverse individuals who are willing to share information (on a confidential basis) about their health and other personal traits.&#8221;</span></p></blockquote>
<p style="text-align:center;"><embed src='http://services.brightcove.com/services/viewer/federated_f8/910498365' bgcolor='#FFFFFF' flashvars='viewerSecureGatewayURL=https://services.brightcove.com/services/amfgateway&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;autoStart=false&#038;videoId=1576310572&#038;playerId=910498365&#038;domain=embed' base='http://admin.brightcove.com' name='flashObj' width='486' height='412' allowFullScreen='true' allowScriptAccess='always' seamlesstabbing='false' type='application/x-shockwave-flash' swLiveConnect='true' pluginspage='http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash' /><a href="http://d6.allthingsd.com/20080529/demo-23andwe/"></a></p>
<p style="text-align:center;"><a href="http://d6.allthingsd.com/20080529/demo-23andwe/">video</a> via <a href="http://friendfeed.com/rooms/the-life-scientists">Deepak</a></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">As Esther Dyson’s said on The Spittoon blog, which is the corporate blog of 23andMe: <a href="http://spittoon.23andme.com/2008/02/27/what-you-can-do-for-23andme-and-future-generations/">What You Can Do for 23andMe (and Future Generations)</a></span><a href="http://spittoon.23andme.com/2008/02/27/what-you-can-do-for-23andme-and-future-generations/"><span id="more-1547"></span></a></p>
<blockquote><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">&#8220;To learn more, researchers need to collect thousands of genetic profiles – and the health data connected with each of them – to find correlations between the two. That leads to a second goal of 23andMe – to collect a large database of genetic information and then come back to you over time with invitations to provide specific health data and participate in research.&#8221;</span></p></blockquote>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">One of the first targets of 23andWe: the understanding of Parkinson&#8217;s disease through a partnership with the <a href="http://www.thepi.org/">Parkinson&#8217;s Institute</a> of Sunnyvale, CA.</span></p>
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			<media:title type="html">attilachordash</media:title>
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		<title>Personal genetics test-takers are future risk-takers</title>
		<link>http://pimm.wordpress.com/2008/05/28/personal-genetics-test-takers-are-future-risk-takers/</link>
		<comments>http://pimm.wordpress.com/2008/05/28/personal-genetics-test-takers-are-future-risk-takers/#comments</comments>
		<pubDate>Thu, 29 May 2008 03:11:47 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
				<category><![CDATA[23andMe]]></category>
		<category><![CDATA[Nature]]></category>
		<category><![CDATA[bioethics]]></category>
		<category><![CDATA[genetics]]></category>
		<category><![CDATA[google]]></category>
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		<category><![CDATA[personal]]></category>
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		<category><![CDATA[society]]></category>

		<guid isPermaLink="false">http://pimm.wordpress.com/?p=1533</guid>
		<description><![CDATA[A good introduction in Nature on the risks and advantages of letting people know their genetic risk information via personal genetics services. I do hope that the test-takers will finally become the risk overtakers.
Helen Pearson: Genetic testing for everyone
Direct-to-consumer genetic testing is a rapidly growing market — the past year has seen the launch of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=1533&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">A good introduction in Nature on the risks and advantages of letting people know their genetic risk information via personal genetics services. I do hope that the test-takers will finally become the risk overtakers.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Helen Pearson: <a href="http://www.nature.com/news/2008/080528/full/453570a.html">Genetic testing for everyone</a></span></p>
<blockquote><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Direct-to-consumer genetic testing is a rapidly growing market — the past year has seen the launch of companies, such as Navigenics and 23andMe in California and DeCODEme in Iceland, that offer DNA screening for a range of common genetic variants linked to disease. The testing outfits have created a buzz in the business and research communities as well as in the wider public: Google has invested in two of them and Navigenics briefly opened a store in New York&#8217;s hip SoHo district.<br />
“It&#8217;s an intriguing idea that you can peel back your genome and reveal your future.” <span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;"><br />
The idea is that test-takers will be alerted to risks and so take preventive action where possible. But psychosocial scientists who study how people respond to risk information say there is scant evidence that people are affected deeply by genetic test results, or that such tests spur much change in behaviour.</span></span><span id="more-1533"></span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">“In public these genetic-testing companies have made a big splash, and it&#8217;s an intriguing idea that you can peel back your genome and reveal something about your future,” says Robert Green, who studies Alzheimer&#8217;s disease at Boston University in Massachusetts. “But if that idea disappoints,” he adds, “some of the lustre will fade.”</span></p>
<p><a href="http://www.nature.com/news/2008/080528/full/453570a/box/1.html">Breaking the news</a>:</p>
<blockquote><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">With so much uncertainty about how people deal with genetic risk, is genetic counselling necessary or helpful for people undergoing the less definitive tests for an increased propensity for heart conditions or diabetes? &#8220;I&#8217;m convinced it&#8217;s necessary,&#8221; says Tibben. But he and others in the field acknowledge that there is little in the way of controlled trials to support their belief.</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">&#8220;We can&#8217;t say empirically that people are better off after seeing a genetic counsellor,&#8221; says Barbara Biesecker of the US National Human Genome Research Institute in Bethesda, Maryland. Even if counselling does seem beneficial, as some studies suggest, it is not known why. Did the counsellor help the patient understand complicated risks, or just provide some face-to-face contact and empathy in a confusing medical world?</span></p></blockquote>
</blockquote>
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		<title>BioBarCamp in the Valley before the SciFoo Camp!</title>
		<link>http://pimm.wordpress.com/2008/04/28/biobarcamp-at-the-bay-area-before-the-scifoo-camp/</link>
		<comments>http://pimm.wordpress.com/2008/04/28/biobarcamp-at-the-bay-area-before-the-scifoo-camp/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 06:10:51 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
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		<description><![CDATA[It seems that my favorite ever unconference, the SciFoo Camp will be aroundunconferenced by a BioBarCamp this year. The whole idea of the BioBarCamp is based upon the SciFoo Camp, so it is by no means a competitive but a complimentary event.

From the BarCamp wiki: &#8220;The BioBarCamp is an idea (fed by the tweets of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=1469&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">It seems that my favorite ever unconference, the <a href="http://pimm.wordpress.com/2007/08/09/scifoo-2007-data-google-publishing-nature-geeks-oreilly/">SciFoo</a> <a href="http://pimm.wordpress.com/2007/08/16/3minutemadness-at-scifoo/">Camp</a> will be aroundunconferenced by a BioBarCamp this year. The whole idea of the Bio<a href="http://en.wikipedia.org/wiki/Bar_camp">BarCamp</a> is based upon the SciFoo Camp, so it is by no means a competitive but a <strong>complimentary event</strong>.<br />
</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">From the <a href="http://www.barcamp.org/BioBarCamp">BarCamp wiki</a>: &#8220;The <span class="WikiLink">BioBarCamp</span> is an idea (fed by the tweets of the <a href="http://twitter.com/biotecher">BioTwitterer community</a>) to organize a life sciences &#8211; biotechnology &#8211; personalized genomics &amp; medicine &#8211; bioinformatics unconference at the Bay Area around the 3rd <span class="WikiLink">SciFoo</span> Camp time, which is 8-10th August. The <a href="http://www.nature.com/nature/meetings/scifoo/index.html">SciFooCamp</a> generates a lot of enthusiasm &amp; activity but not just for those who are invited (only 200). On the other hand, it would be nice to organize a bio-related <span class="WikiLink">BarCamp</span>, just like the Cambridge <a href="http://www.barcamp.org/BarCamb-2">BarCamb</a>, in which the bio-related <span class="WikiLink">SciFoo</span> Campers and all the other biogeeks could gather together.&#8221;</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">The main activity is happening right now at the public <a href="http://groups.google.com/group/biobarcamp">BioBarCamp Google Group</a>. If interested please join there or just follow the discussions. We are right now in the process of finding a proper venue and sponsors and any help would be most welcome. Right now 6 or 7 August seems to be the consensus day and we have a very generous offer<a href="http://www.iftf.org/user/17"></a> from <a href="http://www.iftf.org/">The Institute for the Future</a> via <a href="http://www.iftf.org/user/17">Alex Soojung-Kim Pang</a> in Palo Alto (no response from 23andMe so far, see below).</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">It&#8217;s against a classic Twitter story, just like <a href="http://pimm.wordpress.com/2008/02/28/lets-compile-a-biotech-for-it-folks-book-and-publish-it/">this</a> before. You can reconstruct the whole conversation with Twitter Search Engine <a href="http://www.tweetscan.com">Tweet Scan</a> by searching for terms <a href="http://www.tweetscan.com/index.php?s=scifoo&amp;u=&amp;d=">SciFoo</a>, <a href="http://www.tweetscan.com/index.php?s=biobarcamp&amp;u=&amp;d=">BioBarCamp</a>, <a href="http://www.tweetscan.com/index.php?s=scibarcamp&amp;u=&amp;d=">SciBarCamp</a> but here are my selected tweets:</span></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Scene One, 04/10/08 How the idea was born on that day in reverse chronological order:</span></p>
<p style="text-align:center;"><a href="http://pimm.files.wordpress.com/2008/04/biobarcamptwitter1.png"><img class="alignnone size-full wp-image-1470 aligncenter" src="http://pimm.files.wordpress.com/2008/04/biobarcamptwitter1.png?w=441&#038;h=163" alt="" width="441" height="163" /></a></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Scene Two 04/22/08 How the biospecificity and name was born alongside with a possible venue idea:<span id="more-1469"></span></span></p>
<p style="text-align:center;"><a href="http://pimm.files.wordpress.com/2008/04/biobarcamptwitter2.png"><img class="alignnone size-full wp-image-1471 aligncenter" src="http://pimm.files.wordpress.com/2008/04/biobarcamptwitter2.png?w=439&#038;h=117" alt="" width="439" height="117" /></a></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Scene Three  04/23/08 an instant and crucial help from Eva Amsen of <a href="http://science.easternblot.net/">Easternblot</a> who happens to be one of the organizers of the Toronto <a href="http://www.scibarcamp.org/">SciBarCamp</a> and also a <a href="http://twitter.com/easternblot">Twitter user</a>. Eva simply passed on<span class="entry-title entry-content"> the BioBarCamp info to her fellow SciBarCamp organizers <a href="http://www.scimatic.com/blog/jamie">Jamie McQuay</a> and </span>Jen Dodd. Eva&#8217;s tweet:<br />
</span></p>
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		<title>How to predict the future via Twitter: Google invests in Navigenics</title>
		<link>http://pimm.wordpress.com/2008/04/21/how-to-predict-the-future-via-twitter-google-invests-in-navigenics/</link>
		<comments>http://pimm.wordpress.com/2008/04/21/how-to-predict-the-future-via-twitter-google-invests-in-navigenics/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 18:34:49 +0000</pubDate>
		<dc:creator>attilachordash</dc:creator>
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		<guid isPermaLink="false">http://pimm.wordpress.com/?p=1457</guid>
		<description><![CDATA[Wow, I guess it&#8217;s time for me to move into the stock market business! Here&#8217;s the story via David Bradley&#8217;s tweet: Julie Kent, Search Engine Journal, April 21st, 2008: Google Wants to Index Genetic Information, Invests in Second DNA Start-Up 
In 2007, Google made headlines when they invested $4.4 million in 23andMe, a genetic screening [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pimm.wordpress.com&blog=214604&post=1457&subd=pimm&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Wow, I guess it&#8217;s time for me to move into the stock market business! Here&#8217;s the story via <a href="https://twitter.com/sciencebase/statuses/793734014">David Bradley&#8217;s tweet</a>:</span> <span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Julie Kent, Search Engine Journal, April 21st, 2008</span><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">: <a href="http://www.searchenginejournal.com/google-wants-to-index-genetic-information-invests-in-second-dna-start-up/6741/">Google Wants to Index Genetic Information, Invests in Second DNA Start-Up</a> </span></p>
<blockquote><p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">In 2007, Google made headlines when they invested $4.4 million in <a href="https://www.23andme.com/">23andMe</a>, a genetic screening start-up company began by Anne Wojcicki, the wife of Google co-founder Sergey Brin, and a business partner. But if you thought that was Google’s only interest in genetics and DNA, you’re wrong. Google has also been investing in a second DNA start-up called <a href="http://www.navigenics.com/">Navigenics</a>, which for $2,500 and a small bit of saliva will provide you with genetic test results delivered securely online containing information about the likelihood for 18 medical conditions.</span></p></blockquote>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">What&#8217;s really funny here is that I predicted this investment last Friday, on the 18th, on Twitter. The original idea was Aaron Swartz&#8217;s <a href="http://www.aaronsw.com/weblog/deadsociologist">Google thought experiment</a>: <em>Imagine you were suddenly put in charge of Google. What would you spend your time doing?</em></span> <span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">I came up with <a href="https://twitter.com/attilacsordas/statuses/792087401">this answer</a> (picking Navigenics because of ther profile and location) on behalf of Sergey Brin:</span></p>
<p style="text-align:center;"><a href="https://twitter.com/attilacsordas/statuses/792087401"><img class="alignnone size-full wp-image-1458" src="http://pimm.files.wordpress.com/2008/04/googlenavigenicsprediciton.png?w=400&#038;h=254" alt="" width="400" height="254" /></a></p>
<p style="text-align:left;"><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">The whole tweetstream:</span><span id="more-1457"></span> <a href="http://pimm.files.wordpress.com/2008/04/googlenavigenics2.png"></a><a href="http://pimm.files.wordpress.com/2008/04/googlenavigenics2.png"> </a></p>
<p style="text-align:center;"><img class="alignnone size-full wp-image-1459 aligncenter" src="http://pimm.files.wordpress.com/2008/04/googlenavigenics2.png?w=400&#038;h=198" alt="" width="400" height="198" /></p>
<p><span style="font-size:13px;font-family:verdana,arial,helvetica,sans-serif;color:#333333;">Update after a little digging: This BusinessWeek article seems to be the original &#8220;breaking news&#8221; source: <a href="http://www.businessweek.com/technology/content/apr2008/tc20080418_112207.htm">Google Wants to Index Your DNA, Too</a>/it was online at April 18, 2008, 9:33PM EST while my tweet is dated to 02:54 PM April 18, 2008 </span>/</p>
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